Independent by design. Connected by data.

Intelligence
in motion.

We turn data into decisions for the brands shaping Africa's next decade.

MIQ / SIGNAL SYSTEMCT · 33°55' S
Connected intelligence A network of data points converges on a central signal, representing strategy connected to execution.
01 STRATEGY
02 SYSTEMS
03 MOMENTUM
DATA / DESIGN / DELIVERY
01 — 06CAPE TOWN · SOUTH AFRICASCROLL TO EXPLORE ↓
01WHO WE ARE

Strategy with
its sleeves rolled up.

MiQ Digital is a Cape Town data, analytics and digital transformation consultancy. We work where strategy meets engineering, building the platforms and intelligence that make better decisions possible.

From AWS-native customer data platforms to performance campaigns measured down to the auction, our teams work inside the business. Not beside it. We translate complexity into clarity, then clarity into growth.

How we make it real
APOPIA-aware
by design
BBuilt for
real-world scale
CStrategy tied
to execution
DSouth African
by instinct
02IN GOOD COMPANY

Built alongside
the people moving
things forward.

Category leaders trust us with the work behind the work: the data foundations, systems and decisions that keep business moving.

Amazon
BMW
Boxer Superstores
Media24
Absa
Shoprite
↗

Work spanning retail, financial services, media, automotive and global marketplaces.

SELECTED PARTNERS / ZA
03WHAT WE DO

Complexity,
made useful.

One connected team, from the first question to the system in production.

01

Data strategy
& analytics

Audience segmentation, golden customer records, bureau enrichment and measurement frameworks that stand up to scrutiny.

02

Customer data
platforms

End-to-end CDPs on AWS and GCP: consent, identity resolution, activation and DSP integration, built for scale.

03

Performance
& media

Performance campaigns across search, programmatic, OEM and mobile, with CPA discipline and auction-level insight.

04

Digital products
& platforms

Executive consoles, role-based applications and customer tools engineered as production-grade cloud software.

05

Regulatory
& compliance

Practical guidance across POPIA, the NCA and sector-specific regulation, from fintech to licensed gambling.

THINK CLEARLYBUILD RESPONSIBLYSHIP WHAT MATTERS
04THE MIQ DIFFERENCE

Consultancy depth.
Builder's instinct.

01 / MAKE

We build, not just advise.

Every strategy comes with the engineering to make it real: platforms, dashboards and applications that ship.

02 / NAVIGATE

We know the guardrails.

We speak regulator and revenue, so innovation moves quickly without outrunning compliance.

03 / EMBED

We work in the room.

Our teams join client delivery structures, share milestones and stay accountable to outcomes.

05THE PEOPLE BEHIND THE WORK

Small enough
to stay close.

Senior people, directly involved. Different disciplines, one delivery team.

Adrian PetersenMIQ / LEADERSHIP

Adrian Petersen

Managing Director

01
Mphatso ChilengaMIQ / DATA

Mphatso Chilenga

Director: Data Strategy & Analytics

02
Cade LamaletteMIQ / TECHNOLOGY

Cade Lamalette

Director: Customer Technology

03
Kimesh NaiduMIQ / OPERATIONS

Kimesh Naidu

Group Executive: Operations and Strategy

04
06YOUR NEXT MOVE

THE FIRST CONVERSATION IS THE START OF THE WORK.

Let's make
it matter.

Call MiQ Digital