Cade Lamalette is the Chief Customer & Technology Architect at MIQ where he leads the design and delivery of customer-centric technology solutions for local and pan-African brands. In this capacity, he bridges business strategy and technical execution, architecting end-to-end data-driven platforms that enable client value. Drawing on extensive experience in solution architecture and customer success, Cade partners closely with clients to translate their commercial objectives into scalable, future-proof technology roadmaps, ensuring optimal ROI and agility in a rapidly evolving digital landscape. Based in South Africa, he champions MIQ’s commitment to exceptional local service and deep regional expertise, helping organisations harness the full power of first-party data and AI-driven insights to outpace competitors and foster sustainable growth.